Just a quick note.

If you want to read some good coverage of the US vs Google monopoly trial I strongly recommend: Big Tech on Trial.

I think it’s better that you read that than me trying to unpack Google’s choke points on the Web because it’s not just their market share for search and ads, it’s many layers of control working up the Web food chain that when all put together gives Google an iron grip on the Web.

Things like:

  • Chrome Browser
  • Android
  • ChromeOS
  • Google’s Advertising network
  • Paying Apple to make Google the default search on iOS and macOS.
  • Google’s search market share.

It’s all these things combined and more which keep Google without competitors.

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